ABOUT THE BOOK
Invincible companies not only know how to design superior business models but they constantly reinvent themselves.
In the Invincible Companies, we demonstrate how any organization can become unstoppable by managing a portfolio of existing businesses and by simultaneously exploring a pipeline of potential new growth engines.
The hands-on book contains several practical and essential tools including the Business Portfolio Map, Innovation Metrics, the Culture Map and a series of illustrated Business Model Mechanics.
The combination of these tools and our learnings will allow any company to forge a path toward becoming the next Invincible Company.
Dr. Yves Pigneur is coauthor of Business Model Generation and a professor of management and information systems at the University of Lausanne.
Dr. Alexander Osterwalder is the lead author of the international bestseller Business Model Generation, passionate entrepreneur, and in-demand speaker.
Alan is obsessed with design, business, and the ways we do them. He cofounded Strategyzer, helping business people make stuff that customers actually want.